November 2011 Director of Legal & Policy, Nominet
It is good to see this level of trust in, and preference for .uk. We continue to focus on working closely with global and domestic groups to ensure that .uk is a safe and secure environment in which to do business.
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November 2011 Managing Director, The Brand Union
Trust equates to comfort, and for users in specific demographics I’m completely convinced that domain names drive choice at key decision points
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November 2011 Vice-Chairman, Ogilvy Group
The UK and English speaking markets are anomalies. We are disproportionately familiar with the .com TLD
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November 2011 Chief Technology Officer, Garlik
A .uk domain isn’t a guarantee of trust, but it’s certainly one of a number of indicators that people might use to tell whether a site is trustworthy
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When specifically asked if they trust .uk websites more than .com, 35% expressed a greater level of trust in .uk.
We see a general preference to deal with UK companies through a .uk website
